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Search Engine Optimisation - An Indispensable Tool
Picture your company as a virtual store, or an Internet boutique
if you wish. Every passer-by is a potential customer : the more of
them walk into your store, the more opportunities you have for converting
their visit into sales. Your Website is your storefront as well as
your store. People will notice your store because of its strategic
location (your Website optimization), its signage and its attractive
storefront window (your Internet site home page), and the displays
they can see from the street (the graphic design of your site). If
they happen to be interested, they’ll walk in and start browsing (looking
at the other pages of your Website).
Your Internet site should not be a passive instrument.
You are a fisherman – you can throw your line at the first pretty
spot, lounge in the sun and wait. The most likely result? Nothing.
On the other hand, with a SONAR and precise knowledge of the habits
of the desired fish species, you’ll be at the right spot, at the right
time, with the right lure. That’s what a well optimized Website does
for your firm.
Each day, some 213 million searches are performed on the Internet
in the United States alone. Google accounts for 91 million of those.
In the last year only, the number of searches increased by over 10%.
(Source : COM Score Figures, Search Engine Watch). What a phenomenal
potential market! And this trafic continues to rise! But this means
nothing to you unless your Internet site opens the door to this vast
market.
Know your target market -- Did you know you can get specific
statistics on Internet surfers who use your site – their geographic
distribution, their language, your Website’s most popular pages, the
total number of visitors to your site, etc. With this crucial information
in hand, you can target your Website to make it a deadly weapon. Not
only can you find out whom you reach, but whom you DO NOT reach. This
enables you to develop a very targeted Internet marketing strategy
with your Search Engine Optimization Specialist – InternetPro.
Give yourself the high-tech weapons you need in today’s ruthless
war for customer attention, at a fraction of the price you would expect
to pay.
We Offer A Complete Range of Internet Marketing Services
Internet marketing is an instrument that serves two masters :
the indexing robots of search engines -- the spiders -- who scan and
rank your site, and internet surfers who land on your site (whom you
want to convert into buyers). Those two different publics speak
a different language, obey different rules and respond to different
motivations. Qualified SEO specialists are the only ones who
are fluent in both. They are your spokespersons, your ambassadors.
Search engine optimisation is an investment,
not an expense. Try us: we'll prove it to you!
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